Last week Major League Soccer successfully negotiated a new Collective Bargaining Agreement that will last into at least 2014.
The new deal adds quite a few wrinkles to player contracts, including raising the minimum salary to $40,000 USD and creating limited free agency. By all accounts both sides consider the deal to be a victory for their cause.
However, settling this labour dispute before it became an actual work stoppage is the biggest win of all for the MLS and its fans.
Why? Because with the notable exception of recalls or other Enron-like debacles, removing a product from the public consciousness is bad for business. Keeping a high profile, particularly for a relative luxury like a spectator sport, is crucial.
It’s all about building consumer habits. If people know to turn on Seinfeld on Thursday nights, if they can rely on the fact that they’ll have 22 minutes of entertainment every week, they’ll keep coming back.
If fans know they can flip on the TV and tune in to Toronto FC every Saturday afternoon, it’ll be built into their personal schedule. Breaking that habit severs the relationship between the league and its consumers.
In particular, sports outside of the “big four” (football, baseball, basketball and hockey) have to do the most to protect their brand.
Fringe sports like soccer, lacrosse, and auto racing have to make sure that they deliver a high quality product consistently, since they are fighting against leagues that already have generations of fandom. They’re trying to overcome decades, if not centuries, of habitual fandom.
A TV blackout or, worse yet, a labour dispute would wreck any kind of progress the MLS has made in the North American market.
Timing played a big role in this deal. Soccer is poised to step into the spotlight with the American side a serious contender in this summer’s World Cup. Further, David Beckham, the league’s biggest name, is going to be injured for at least the start of the season.
They need to capitalize on the hype surrounding the World Cup as well as soldier on through Beckham’s time off. Missing even part of a season under those circumstances would’ve been disastrous.
MLS also dodged some potentially negative press.
The National Football League and the National Basketball Association seem destined for labour crises in the next two years, and there’s the very real possibility that sports fans are going to become pretty cynical about professional athletes.
There is, after all, a recession on right now. As the National Hockey League Players Association found in the 2004 lockout season, earning millions of dollars playing a sport that you love and asking for more is not a particularly sympathetic stance, even if it is in comparison to billionaire owners.
Distancing the MLS from these other disputes is the right play.
Most of the specifics of the deal haven’t been publicly announced, but just the fact that MLS is guaranteed four more seasons of maintaining and, hopefully, building their public profile is good news.
MLS Commissioner Don Garber is now poised to take advantage of the goodwill created by the World Cup, and maybe even take some of the NFL and NBA’s market share.
With all the excitement of Sunday’s March Madness selections, the news that David Beckham tore his Achilles tendon in the closing minutes of AC Milan’s 1-0 win over Chievo Verona slipped between the cracks.
Although the 34-year-old had surgery to repair it almost immediately, orthopedic surgeon Sakari Orava estimates that it will take six months for him to recover.
This rules Beckham out for this summer’s World Cup in South Africa, and probably means the end of his illustrious, although somewhat disappointing, career as a member of England’s national squad.
Given Beckham’s age, the severity of the injury and the fact that he’d already been cut from the English side once, it’s highly unlikely that fans will ever see him in meaningful play for England again. The 2014 World Cup is simply too far away and even the 2012 European Cup squad would be tough for him to make.
Sure, he’ll probably recover and be able to play for the Los Angeles Galaxy again, but Major League Soccer is hardly a big enough stage for one of the most recognizable athletes in the world.
It’s a sad end for one of the best players in English history. Many felt Beckham would be the Chosen One to bring the World Cup back to Old Trafford, but now he’s missing out on his last chance to return the Three Lions to their former glory.
I’ll be the first to admit that Beckham wouldn’t have been a major contributor to the English cause. In fact, just last week I spotlighted him as a player whoI think is past his prime.
However, he’d still be useful as a role player.
Beckham would have undoubtedly helped England in free kick and penalty kick situations, as well as providing invaluable leadership off the pitch. After all, he’s made 115 international appearances, second only to goalkeeper Peter Shilton's 125 appearances for England from 1970-90.
This injury is the most disastrous moment in Beckham’s international career since 1998 when he was sent off in the crucial World Cup match against hated Argentina.
In any event, it’s heartbreaking that Beckham isn’t getting one last kick at the can, one last opportunity to prove himself as one of the best players England has ever produced. He and his fans worldwide deserved the chance to give him a proper send off with the Three Lions on his chest.
As I was writing Tuesday’s piece on why players leave Toronto’s sports teams, I began to toy with the idea of athletes who have moved from team to team, and came to the conclusion that there’s a point where any general manager should see a player’s team history as a red flag.
I call this policy the Arenas Rule, after recently disgraced Washington Wizards star Gilbert Arenas who, thanks to his criminal gun charges, will likely be joining his third National Basketball Association team sometime this summer.
Here’s the technical language:
Arenas Rule (also known as the Shaq Threshold) – Any athlete who has played for three or more franchises in their professional career is not worth signing as a free agent or trading for under any circumstances.
The Rule only applies to athletes who’ve been previously selected to their league’s all-star teams and/or won an individual award (MVP, Rookie of the Year, Triple Crown, Defensive Player of the Year, etc.)
The logic is simple. Although this former all-star might pay dividends when playing, they’re not worth the trouble off the court/ice/playing surface of your choice. It relies on the assumption that, like a first date who has to count off their exes on their fingers, they’re not worth the time or effort.
Presumably, this veteran player has a nagging injury, is locker room poison, has an unwieldly contract, has lost a step due to age, is crazy or a combination of all of the above. Somehow, someway, they are damaged goods.
Each team they play for adds an extra Arenas Rule Point on to their evaluation, increasing the risk of the move exploding in the GM’s face. Any athlete that has an ARP of 3 or higher is bad news and is going to severely damage the team’s chemistry, salary or reputation.
There are some stipulations that can both add or subtract from an athlete’s ARP score:
Nash Caveat (also Seller’s Remorse) (ARP rating = 0) – Referring to NBA All-Star Steve Nash who was traded from the Phoenix Suns to the Dallas Mavericks only to re-sign with the Suns as a free agent, the Caveat stipulates that a player shall not have a second tenure with a team count against their ARP score.
By all accounts, Nash is a not just a great player, but a great person. So likeable that even Canadians comment on how nice he is, the Suns welcomed him back with open arms, having regretted ever letting him get away. A player shouldn’t be punished for a GM’s hasty decision making.
Millbury Allowance (ARP rating = -1) – Used judiciously, the Millbury Allowance forgives players who were traded in incredibly lopsided deals.
An acknowledgment that not all GMs are created equal, the Allowance refers to former New York Islanders GM Mike Millbury who regularly traded away his best players for terrible returns. For example, Roberto Luongo is one of the best goalies active in the NHL today, but has an ARP rating of 3. He’s been moved from the Islanders to the Florida Panthers and then to the Vancouver Canucks. It’s not his fault that Millbury didn’t know what he had. The Millbury Allowance restores Luongo’s ARP rating to an acceptable 2.
Davis/Trump Proviso (ARP rating = -1) - A team move, merger or a league’s collapse shall not count against a player’s ARP rating, as the extra teams listed on their resume were because of the financial and/or mental instability of the team or league’s leadership.
Herschel Walker is one of the best running backs in National Football League history. However, he would have been the best running back in United States Football League history and led the New Jersey Generals to several championships, had the league not folded.
Of course, he went on to play for four NFL teams, flagging him as an undesirable addition to any roster. (Although makes him an ideal candidate for the Ultimate Fighting Championship.)
Lindros Rider (ARP rating =+0.5) - If a player demands to be traded before their rookie training camp, an ARP point of 0.5 shall be added to their total score on the assumption that they are a budding prima donna.
In his young career Eli Manning has already earned a 1.5 ARP because he refused to play for the San Diego Chargers. Instead, he was traded to the New York Giants.
The demand should have been a warning to former Giants GM Tom Coughlin that Manning would suffer from erratic play, crippled by human emotions that his brother Peyton was not programmed with.
Green Card Caution (ARP rating = +1)
– Any athlete who has played professionally outside of North America will have an extra ARP assigned to their rating in addition to the standard penalty.
Players will not be penalized for beginning their careers outside of North America. However, should they play more than 10 games in North America and then move to a professional league outside of the United States or Canada, the rule applies.
If labour issues halt a North American league’s regular season, this rule is suspended for the duration of the work stoppage.
NOTE: For soccer players, replace “North America” with “Europe”.
What’s that? Stephon Marbury is the starting point guard with the Shanxi Zhongyu Brave Dragons? Yeah, you better believe that he’s crazy.
Neon Deion Condition (ARP rating = x1.5) = Applies to any “two-sport” athlete who participates in more than one professional sports league in a single calendar year.
Bo Jackson could’ve been a fantastic baseball player. Or a fantastic football player. He chose both. The decision cost the Los Angeles Raiders and Kansas City Royals an all-star because he required hip replacement surgery at the ripe old age of 28, when he should have been in his athletic prime.
The Royals (or Raiders) should’ve turned him away the second they realized he was going to be playing in another league.
The next time you hear that your favourite team is pursuing a veteran free agent or trading for a seasoned all-star, consider the Arenas Rule and do some math with the various stipulations. If you come up with an ARP of 3 or higher, you should be concerned.