Comments on: The NHL’s Guardian Project is a misstep

By: Rob Red

Rob Red — Mon, 28 Feb 2011 04:14:14 +0000

See the sworn enemy of the NHL Guardians – The Anti Guardian Project League of Unpleasantries at http://www.blackhodown.net. They were banished to the Island of Misfit Hockey Teams many years ago, but now they’re back and they’re pissed!

By: Tweets that mention The NHL’s Guardian Project is a misstep « John Chidley Hill.com -- Topsy.com

Wed, 02 Feb 2011 22:44:43 +0000

[…] This post was mentioned on Twitter by mjosephelliott, John Chidley-Hill. John Chidley-Hill said: "The NHL'S Guardian Project is a misstep" – http://johnchidleyhill.com/?p=743 #in #hockey #StanLee #Edmonton #Montreal #Toronto […]

By: Jared

Jared — Wed, 02 Feb 2011 22:15:31 +0000

Not to mention that all of the characters look like something Rob Liefeld would’ve scribbled on the back of his trapper keeper…. and I’m actually at a loss as to whether I should be amused or slightly offended that the Toronto superhero is a giant tree that shoots maple syrup out of his hands. That sounds like something a comics writer would put in as a joke.

Now, correct me if Im wrong, but isn’t the largest portion of hockey’s market in the souther US older retirees and baby-boomers. If I’m not mistaken on that, then your suggestion of focusing on tradition and hokey’s history makes significantly more sense from a marketing standpoint. Trying to sell the sport to kids with gimmicky mascots that wear dog-shooting jackets (the oldest trick in the book) just cheapens the whole thing.

I’m not much of a hockey fan, but painting the NHL to look like Arena football or *shudder* the XFL is just sad.